Goodwill
“Making Good Greater”
Since its founding, Goodwill has been preparing people for opportunities in fields like construction, aerospace, and the maritime industry through free classes within the community. The trouble is most shoppers don’t know this aspect of Goodwill’s amazing story.
Partnering with the agency Copacino Fujikado, June directed a 30-second broadcast spot and two social videos to show Goodwill shoppers how their purchases and donations are used to fund amazing educational and sustainability programs.
Goodwill
"Making Good Greater"
2022
Director
June Zandona